WAG | Case - Garena Spoiler Night

Garena

How we helped Garena turn Free Fire Spoiler Night into an epic event

Free Fire Spoiler Night

WAG partnered with Garena to create an unforgettable night, announcing the Free Fire World Championship, held in November 2024 in Rio de Janeiro.

Reliving unforgettable moments!

A night of connection

In the heart of São Paulo, we brought together Free Fire enthusiasts for an evening filled with excitement, surprises, and interaction. Every detail was designed to provide a unique experience!

Exceeding expectations

We transformed the Login Bar in São Paulo into a true Free Fire universe to host 93 invited influencers in an exclusive event

Total approval

Attendees were amazed! With an NPS of 97, we delivered an immersive and personalized experience, showcasing our team’s strength in engagement and creativity.

Reinforced trust

"For me, since the opening of Login, working with WAG has been fantastic. This is the agency that has shown the most professionalism and quality in event execution. From their detailed approach to managing processes to the clarity and precision of each stage, they have elevated every possible level of the project!"

Victor (Naka) Monteiro
Co-Founder Login House EXP

Continuous growth

Every event is an opportunity to learn. We identified areas for future improvement, always aiming to raise the bar and deliver even more value in the next editions.

A memorable event

The Free Fire Spoiler Night was more than just an event—it was a celebration of the gaming community. With such a positive outcome, we’re ready to keep creating unforgettable experiences!

Featured Projects

See how we have already helped brands connect with the gamer audience through creative actions and impressive results.

Free Fire Spoiler Night

CLIENT | GARENA

PRODUCTION OF EVENTS, GRAPHIC & AUDIOVISUAL MATERIALS

We transformed the Bar Login House eXP, in São Paulo, into a Free Fire universe to announce Garena's Brazilian calendar in 2024, including the return of the FFWS Global Finals to Brazil. The agency produced the entire event, from operation to graphic and audiovisual materials. VIP guests, press and influencers participated in the exclusive event, which reached an NPS of 97 among those present.

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Play Safe Project

CLIENT | KASPERSKY

INFLUENCER MANAGEMENT, GRAPHIC & AUDIOVISUAL MATERIALS

Since 2020, we have been managing a national campaign for Kaspersky, involving hundreds of influencers from different segments and focusing on sales, branding and awareness. With diversified actions and customized materials, we continuously monitor performance, strengthening Kaspersky's positioning in Brazil and transforming the campaign into a global success story in sales and engagement.

FFWS Brazil & World Finals 2024

CLIENT | KASPERSKY

CAMPAIGN MANAGEMENT, GRAPHIC & AUDIOVISUAL MATERIALS

In partnership with Kaspersky and Garena, we promote digital security and Kaspersky Plus in the Free Fire community with exclusive skins, codiguins and the "Kaspersquiz". With personalized materials and trophies, we engaged the public and consolidated Kaspersky as a national and international reference in security.

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FFWS World Finals 2024

CLIENT | GARENA

COMMERCIAL INTERMEDIATION

We acted as a commercial intermediary between Kaspersky and Garena, guaranteeing Kaspersky's sponsorship quota in the FFWS Brazil and FFWS World Finals 2024. This global partnership consolidated Kaspersky as an official partner of Free Fire in several strategic regions.

Project Code-K

CLIENT | KASPERSKY

FREE FIRE SKIN DEVELOPMENT

In the context of the partnership between Kaspersky and Garena for the FFWS World Finals 2024, our agency created and named the Global Epic Skin "CODE-K". Based on research on user preferences, the project exceeded Kaspersky's expectations and was praised by Garena, highlighting the brand globally for innovation and creativity.

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