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How we helped Kaspersky connect digital security with gamers through an exclusive Free Fire skin
Create an epic skin for the FFWS World Finals 2024, positioning Kaspersky as a reference in innovation and digital security.
Kaspersky partnered with Garena to bring digital security to Free Fire players' devices
The challenge was to connect a brand traditionally focused on computer security products with a gaming audience primarily on mobile devices. But with the right strategy, WAG turned this challenge into a recipe for success!
We worked with influencers and the gaming community to identify the most desired features.
Using an existing skin model as a base, we developed a creative reinterpretation to design a visual customization that reflected Kaspersky’s values.
We explored various concepts and alternatives until we arrived at the final design of the CODE-K skin, incorporating the brand’s identity and characteristics.
The CODE-K skin represents a special agent on a mission to protect data in the digital world.
The name reflects the codename of the special security operation—simple, direct, and memorable.
We achieved excellent sales results by combining in-game banner strategies, an affiliate system with targeted influencers, and broad promotion throughout the campaign period.
In the end, we reached a positive ROI, solidifying the campaign’s success as a global case for both brands.
The CODE-K skin brought Kaspersky closer to a new audience, creatively educating them about digital security.
See how we have already helped brands connect with the gamer audience through creative actions and impressive results.
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