WAG | Case - Nominox

Nominox

How we helped Nominox engage influencers and create impact at Gamescom Latam

Boosting Nominox at the event

At this year’s Gamescom Latam, WAG managed the collaboration between influencers and Nominox.
We developed a unique experience for the launch of the new games ColorsBANG and Trickstorm!

Guiding the influencers

We executed strategic actions with regional influencers, attracting key participants willing to be part of the promotion at the studio’s booth.

Generating feedback for brands

Participants not only tested the new games firsthand but also played a crucial role in shaping their success by providing real-time tester feedback—enhancing both visibility and development.

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Featured Projects

See how we have already helped brands connect with the gamer audience through creative actions and impressive results.

Free Fire Spoiler Night

CLIENT | GARENA

PRODUCTION OF EVENTS, GRAPHIC & AUDIOVISUAL MATERIALS

We transformed the Bar Login House eXP, in São Paulo, into a Free Fire universe to announce Garena's Brazilian calendar in 2024, including the return of the FFWS Global Finals to Brazil. The agency produced the entire event, from operation to graphic and audiovisual materials. VIP guests, press and influencers participated in the exclusive event, which reached an NPS of 97 among those present.

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Play Safe Project

CLIENT | KASPERSKY

INFLUENCER MANAGEMENT, GRAPHIC & AUDIOVISUAL MATERIALS

Since 2020, we have been managing a national campaign for Kaspersky, involving hundreds of influencers from different segments and focusing on sales, branding and awareness. With diversified actions and customized materials, we continuously monitor performance, strengthening Kaspersky's positioning in Brazil and transforming the campaign into a global success story in sales and engagement.

FFWS Brazil & World Finals 2024

CLIENT | KASPERSKY

CAMPAIGN MANAGEMENT, GRAPHIC & AUDIOVISUAL MATERIALS

In partnership with Kaspersky and Garena, we promote digital security and Kaspersky Plus in the Free Fire community with exclusive skins, codiguins and the "Kaspersquiz". With personalized materials and trophies, we engaged the public and consolidated Kaspersky as a national and international reference in security.

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FFWS World Finals 2024

CLIENT | GARENA

COMMERCIAL INTERMEDIATION

We acted as a commercial intermediary between Kaspersky and Garena, guaranteeing Kaspersky's sponsorship quota in the FFWS Brazil and FFWS World Finals 2024. This global partnership consolidated Kaspersky as an official partner of Free Fire in several strategic regions.

Project Code-K

CLIENT | KASPERSKY

FREE FIRE SKIN DEVELOPMENT

In the context of the partnership between Kaspersky and Garena for the FFWS World Finals 2024, our agency created and named the Global Epic Skin "CODE-K". Based on research on user preferences, the project exceeded Kaspersky's expectations and was praised by Garena, highlighting the brand globally for innovation and creativity.

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